Motorists in the UAE will be able to unlock fuel savings into ownership of various assets following a new partnership between Emirates Petroleum Company PJSC (Emarat) and Pripco Blocks.
The two companies have signed a memorandum of understanding to link Emarat’s EMCAN blocks system, a real estate investment platform operated by Proptech Girm Pripco. The partnership is set to be the first of its kind in the UAE, allowing customers to convert fuel rewards into investments.
Under the program, Emarat customers will be able to redeem EMCAN loyalty points through the EMCAN app and convert them into discounts for using the PRRPCO block platform. These rewards can be used to purchase Fractional Real Estate shares, with an investment starting at AED2,000. As part of the launch, new users will also receive a welcome bonus of AED350 to start investing.
The move marks EMCAN’s shift from a traditional rewards program to what the partners describe as a long-term wealth model. By linking daily oil purchases with digital project investments, the program aims to expand access to real estate ownership among UAE residents.
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Ali bin Zayled Al Falasi, Chief Executive Officer of Emarat Sales and Marketing, said that we have partnered with EMCAN for the first time, which has been transferred to a comprehensive view of the EMCAN brand, which is above EMCAN to serve long-term customers.
“By connecting everyday travel with digital, access to infrastructure, we are creating a smart, personalized, and multi-level alignment with the UAE’s mobility, innovation that is useful, reliable, and built for the way people live now.”
Amira Sajwani, founder and CEO of Pripco, said the partnership reflects the growing convergence between consumer platforms and asset investments. “This partnership represents a defining moment for consumer-driven proptech in the UAE. For the first time, a powerful model is positioning its partner as we get the emergence of moisture as we do its partner as we get the emergence of places.”
The partnership highlights the UAE’s expanding Proptech sector and the use of cross-industry partnerships to introduce new investment opportunities. Emarat said the system is designed to integrate seamlessly into existing spending habits, allowing them to build exposure to common purchases.
EMCAN is EMARAT’s Digital loyalty program, enabling customers to earn and redeem points throughout the company’s network using a mobile application.
