The White House is going full gamer, trying and failing to pump up the meme stock
On Friday, Microsoft announced that the new Hello The video game will be coming to Sony’s PlayStation, a long-time rival of Microsoft’s Xbox. That inspired the video game tradestop to release a mockery of news releases about past console wars. But that’s where things start to get weird, as President Donald Trump’s party has jumped into the fold and announced it along with an interview from the federal government that helps explain just how much online culture has changed.
It started with a Joyy Prey press release issued by GameStop, formatted to resemble an official government publication.
A statement from gamestop pic.twitterst.com/grajat69i
– Gamestop (@GameStop) On October 25, 2025
From there, the quick account of Account 47 Quote-launched a press release with “Number 9: President Trump presides over the end of the 20-year long console wars“Referring to Trump’s combined falsehoods spanning more than half of ten wars.
Quick Response 47 is the official White House account that acts as the administration’s online attack dog, spreading counter-propaganda and messages that the Trump administration is unpopular. Still, to be fair, that’s pretty much every government social media account these days.
Number 9: President Trump presides over the end of the 20-year console wars
– Instant Response 47 (@DIARDResponse47) On October 26, 2025
GameStop followed up with its own Quote-Tweet, including an image of Trump shaking hands with the Master King, the game’s main character.
– Gamestop (@GameStop) On October 27, 2025
The main X account for the White House also got in on the joke, sharing a photo of Trump as a giant without his hat, along with a caption for “players.”
Power to the players pic.twitter.com/4hw6g7i7aw
– The White House (@Whitehouse) On October 27, 2025
Gamestop Quote-Tweet the White House, this time not just a picture of Trump as the master Chief, but with the Vice President of JD vence as the character Cortana, an intelligent AI from the game series. It’s not just a straight picture of vence, though. It’s one of those bloed vence memes where he’s made to have long curly hair and a beard.
– Gamestop (@GameStop) On October 27, 2025
The CEO of Gamestop, Ryan Cohen, is a big fan of the President. After the 2024 presidential election, he tweeted “Trump has now won 3 elections in a row“In reference to the false scenario that Trump won the 2020 election against Joe Bidleni.
On Monday, the Public Security Department created its own memo, which took more material. The agency posted a fake image from the halo and the caption “To end this war. ” But the text on the picture was too extreme. It reads, “destroy the flood,” said the life forms from the alien home that the good guys in Halo are fighting.
To end this war. pic.twitter.com/6EZQ9NUQMQ
– Homeland Security (@dhsgov) On October 27, 2025
A flood is a collective species that cannot be caused by other forces. And it’s not hard to see what DHS means by the call to destroy the flood. DHS is even putting in a call to join ICE, one of the agencies sent by our goons on the streets of the US in an effort to clean up immigrants, especially white people.
404 Media reporter Matthew Gault talked about the bizarre posts on Jordan Uhl’s podcast The Insurgents, noting that comparing an out-group to insects or to monsters is what fascists do.
“This is about as Fascist as it gets, right?” said the gault. “It is directly compared to people coming to the country looking for a better life with the monsters that are here to take care of it and eliminate it. This comes without the book of fascism.”
You can always count on DHS to take things further online. There is significant mystery surrounding what is actually a DHS account, but they are clearly organized by far and away meme culture. Just last week, the DHS sent a dog whistle about the Nazis over a video of anti-snow protests in Portland, Oregon, featuring MGMT’s 2018 song “The song was stripped down to a tune popularized by white supmacists in the early 2020s.”
The Border Patrol also posted a video last month that gained attention two weeks ago, including antisemitic slurs. The DHS, which oversees border crossings, pressed back when Gizmodo asked about the incidents, an attitude that is yet another claim to the cry of online food culture. DHS did not respond to emailed questions Tuesday about its halo content.
Halo references are all part of the style now that the Trump regime is using video and promotional videos without images to distort the meaning of original Pop culture references. Last month, DHS posted a video on its social media channels using Pokémon characters and music to “Catch ’em all.” What they found, of course, was a person.
Gamestop stock appeared in premarket trading on Monday but has since returned to the wild trajectory it had been on in recent weeks. The stock is down 1% today and down 11% in the past month, according to Street. Gamestop’s stock is down 24% over the past year.
