The taste of offering to combine F & B EComctor and to serve school food with purpose
As the world observes World Food Day on October 16, a powerful message will be delivered across UAE restaurants, bars, and food brands: Delicious food: Delicious food: Delicious food here can help feed a child somewhere else. Dubai Cares, a leading Philanthropic organization focused on education, has announced the return of its annual taste of giving campaign, running from 16 October to 16 November 2025.
Launched as a grassroots movement to bring together food and the UAE’s Food and Beverage community, the campaign brings together both industry leaders and the public to provide healthy school meals for vulnerable children around the world.
This year, a taste of repeated giving is on tap through the generosity of restaurants and diners, turning everyday food into a meaningful act. Participating brands and locations will donate a portion of their revenue, either from the day’s revenue or a signature dish, to support Dubai Cares’ school meal programs.
“No child should have to choose between food and education,” said Amal al redha, partnership director at Dubai Cares. “School food is more than just a gift, it is a promise of focus, dignity and the opportunity to flourish. When we are fed by the time we eat, and we shout, and we create the worst products, you strengthen our efforts to end school children for the children who need them the most.”
At the heart of the campaign is a forced equation: Every diryam raised money for one school meal. It’s a direct and immediate form of impact – one that addresses global hunger and teaching outreach in tandem.
The scale of the problem remains elusive. More than 73 children from primary schools in low- and middle-income countries went to school on an empty stomach, reducing their ability to concentrate and learn. School feeding programs, backed by strong data and strong global consensus, have proven to improve attendance rates, academic outcomes, and help lift families out of the cycle of poverty.
Last year, about 9 brands joined the movement. By 2025, the number is already growing, with the first wave of partners including Al Beiruti, American cuisine, Madak restaurant, Minus Cafe, Th8 Palm Dubai Rebai, and all the restaurants under the Tashas Group.
For many of these callers, the campaign aligns not only with CSR Gials but with a deep ethos of community support.
“On World Food Day, we are reminded that access to food is a fundamental right and a shared responsibility,” said Rita Nassar, head of Corporate Communications & CSR, GCC & PHC & FOODS. “At Americananana Food, we are proud to support the Dubai Cares taste of giving campaign to help provide for school children at risk.” This initiative demonstrates our continued commitment to providing tangible impact to those who need it. “
“Coming back for a second year to support the care of Dubai with a taste of giving campaign is a special goal for us,” added Natasha Sideris, founder and CEO of Tashas Group. “At Tashas Group, we believe in giving back to the communities that host us, and this partnership allows our guests to share in that mission. Together, that dining can be all that is good.”
With more partners joining in the coming weeks, the campaign serves as a timely reminder of the power of collective action and the unique ability of the F&B sector to engage, inspire, and effect change through simple, everyday choices.
For those in the UAE, the opportunity to make a difference is as simple as booking a table, ordering a meal, or picking up a product at a participating location.
To view the growing list of partners and explore how you can support the initiative, visit: www.dubaicares.ae/supports-us/tastefungigiving
The taste of giving not only elevates the act of eating to be good – it reinforces the continuous leadership of the UAE in efforts to make the world crazy, reminding us that it was reported that the future was built with knowledge, dignity, and hope.
