Cracker Barrel removes uncle Herschel from logo, backlash face of customer

Erik Russell worked in a cracker bin for several years. Now product composer, warns the company that “one of the cardinal sins.”
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The first logo of 1969 was also, but added in 1977 of the Solo and 1977 photographs of its product.
While fans were worried that the Rebranding is a symbol of major cultural changes in the company, Cecker Barrel CEO Julie Fels, Achels Ukula lowed criticizing “the good American.”
Masino said in the discussion that the answer was “very hopeful.” Masino reported that several locations managers were requesting to repair, adding “Answer and Buzz is very good, but on our team members.”
The new cracker Barrel logo is seen in the menu inside the Restaura for a restaurant in Aug. 21, 2025 in Homestead, Florida. (Joe Rarele / Getty / Getty Photos)
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Erik Russell knows better cracker Barrel better than many. As a former job for about 10 years, the restaurant has personal meaning to him.
“I worked there, basically, from the high school when I finished college. So, I mean, [it’s been a] Russell told my big, big business.
After the logo change, Russell – who is now active as a product designer – talk against the area in the X mailing office when he said that the company would “suicide.”
“I think most people just see a cracker bin like another company … but to me, the company was more,” said the fox people there, “said people.
Russell explained the changes he saw inside and how the company left him “more traditional time in the United States.”

The Cracker Barrel Barrel Country Store has a sign with its old logo that includes “Uncle Herschel.” (Jeffrey Greenberg / Universal Photos Group with Getty / Getty Pictures)
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The CREAKER BARREL BARREL employee said we went to the Bob Jones University district, and was a restaurant for a great deal, as the school had a law enforcement students. Cracker Barter did not have access to its menu until mid 2020. Russell said that this change “really spelled at the beginning of the end of that cracker barrel culture.”
The change in its alcohol policy was not the first sign of the company that traveled with a different directive. Russell remembered how the Cracker barrel changed their workshop code, from fulfilling certain hair and deep hairs to rest. He acknowledged that the rules were not only a customary tradition, but instead it was a combination of features.
“Rules are not in magicalities, but I think if you can add all these things together, and attitudes within the store, I’m looking for some kind of customer, is attractive to a particular worker,” said Russell.
When it comes to the new logo of Cracker Barrel, Russell said “requires a lot of learning between lines,” but that those ‘know what they’ will see. As a Graphic Designer and Brand, the text is more than a symbol.
“There is no such thing as ‘logo,'” said Russell. “When you start drawing a sign, no matter how good logo is, right? It doesn’t matter. What makes meaningful mark and that shows your customers.

Diners eats the cracker bin in Etuart, flock. (Jeffrey Greenberg / Universal Photos Group with Getty / Getty Pictures)
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Russell likened the cracker legisition to the introduction of the unchanged Good Guolony, which customers increased “emotional attachments” in those sound signs.
Despite his disappointment in the change of company, Russell lives as a CRACKER BARCEL and at the time of the day he spoke on that day with a fox. He said you often order off menu “because you know you replace the Cracker Barrel, then you can get exactly whatever you want.” He gave a business fox with his advice for what he should be able to order.
“If you go on weeks and get home chicken and replace the fried chicken, can make a fried chicken with tomatoes and letters and onions your salad sides.”

Cracker Barrel Restaurant in Virginia, US, Tuesday, May 21, 2024. (Nathan Howard / Bloomberg / Getty Photos / Getty Photos)
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In response to a FOX business application to be marked, the ancient barrel said its prices have not changed.
“Our prices have not changed, and the heart and the soul of Cracker Barrel has not changed. And uncle Herschel lives in our 70,000 areas.
“Cracker Barrel has been a supervisor of comfort and community for more than a century, and this appears in the digital logo and road signs and returns to the baseline structure.
After the new logo is issued, the cracker strip faced the loss of the streak in months, as the shares of Cracker Barrel (Cbrl) falls over 12% on Thursday, before completing the session on top 7%. The drop has issued more than $ 90 million for market value.
Fox News Digital’s Amanda Macias contributed to this report.