Samsung Electronics Mena unveiled a powerful home experience in Dubai that the company says shows how artificial intelligence can reinvent everyday life.
The three-day exhibition, held in a completely redesigned Villa, allowed invited guests to walk through a series of purpose-built rooms highlighting bespoke ai, Vision AI, and Smartthangs systems that interact with all equipment, devices, and systems.
Samsung said the event was structured as a narrative journey rather than a typical product showcase. Influential creators, good opinion leaders, gamers, and regional partners are visited to show how technology is designed to anticipate user needs and support home life beyond comfort, intelligence.
Omar Saheb, Vice President of Marketing and Internet at Samsung Electronics Mena, said the exhibition aims to show that smart homes are no longer an afterthought.
“The AI Home experience in Dubai is more than a tech show. It’s a celebration of the region’s creativity and innovation,” he said. “This event aligns with Samsung’s vision of increasing collaboration and driving meaningful advancements in connected living, tailored to the needs and desires of today’s households.”
One highlight of the event was the recognition of Samsung’s Gaming Ecosystem, which received Mena Tech Tech’s award for “Ultimate Multi-spec Gaming Ecosystem”. Products covered by the award include the Galaxy Z Fold7, Samsung Oled TVs, and the Odyssey G9 Monitor.
The Villa features five dedicated spaces that each showcase a different aspect of Samsung’s AI strategy. A living room that showcased Vision Ai-LED’s own vision of entertainment. The bedroom focuses on sleep functionality by using smartthangs and Galaxy Ai. The home gym used Galaxy Ai for coadiored coaching, while the kitchen showed how bespoke AI can be fun. The gaming room showcased Samsung’s latest displays and devices aimed at immersive gameplay.
Alongside product demonstrations, Samsung hosts a series of talks and experiences. The forum entitled “Designing the Future of Home with AI” brought together Thomas Shembler, head of technology at ITP Media, and Lifestyle Architect Marmar Alhilali to discuss the intersection of design and technology. Chef Shaheen, the founder of Yaba, prepared middle east dishes using Galaxy Ai tools and bespoke ai.
Samsung has also partnered with Meta creators The program ended with “the battle of the best FC26 tournament” of the game that shows the players of the most prominent regions competing on Samsung devices.
Samsung said the Dubai Showcase showcases its comprehensive vision of a connected lifestyle built on openness, cross-depression intelligence, and everyday functionality. The company added that it plans to continue to expand its ecosystem and work with more partners as it develops products for what it defines as the home of tomorrow.
