Netflix’s stock is down on Loanluster’s earnings, but its use of AI is on the upswing
Netflix reported quarterly earnings on Tuesday, and revenue was $11.51 billion—slightly below the forecast of $11.52 billion. Earnings per share were $5.87, below the average of $6.94. (This is all Yahoo! Finance). Not a disaster, but not a big one. The company’s stock price fell 5.6%.
But – theyWhat about all that ai?
In its book of shares, and also in the earnings of the earnings, the netflix co-peters release the upcoming AI performance as a new improvement in the content content, user experience, and advertising. All the talk of AI made it feel like it was 2023 again.
To show how much AI seems to be at a high level ‘in 26 minutes and 34 seconds in Recings Call, Peters gives an answer when faced with a list of challenges Netflix faces as a company, starting with making TV and movies around the world. Implementing AI the second thing he said.
The stock bullet kicked the topic of AI in fact BICE BURCE BOMM BOMM: “For many years now, ML and AI have been the power of our admiration and the production of technology and the promotion of technology.” That is colder than you think. All the way back in 2008, Netflix found a really cool way to promote its use of machine learning: By asking the public to find out why other people like Napoleon Dynamite while others do not, statistically speaking.
A lot has changed since those days, and now Netflix claims to buy AI features from Netflix wherever possible. For example, the received letter says that a beta test is underway that adds a “transformation” function, to help people “find the right title for them.” The goal here is simple enough to think out of the picture without overthinking it. I can picture myself saying “What movie should you watch with my mom for her 50th birthday?” on the roku remote and get a list of recs.
On the technical side, says Netflix There is a cool effort to use AI to “Localize” (which means Translate movies into other languages and TV that I would like to come to me, even if there is no readily available art and summaries in my language. Honestly though.
But most of all, Netflix says it will be “empowering creators with a comprehensive set of Genai tools to help them realize their visions.” For example, the book boasts that AI De-Agen was used internally Happy gilmore 2and that the producers of Billionaires’ Bunker Used AI tools that produce Concept Art.
But how does Netflix look at sora 2, the video generator that threw the Internet into copyright hell when it was released last month? Sarandos, for her part, isn’t telegraphing some sort of quick match at Netflix — and she’s quick to add that she’s not threatened by SORA 2 right now. According to Sarandos, “it’s possible to have a big impact on UGC creators who are very close. In other words, AI content adds another view to the user’s existing content.”
It is worth noting that sarandos are already trying to convince the humble to leave YouTube. If you’re a youmber who just doesn’t agree to the Netflix deal, and you’re worried that Sour 2 will eat your lunch, Sarandos’ suggestion is that your business model is in serious danger of getting you.
But Sarandos says AI “doesn’t automatically give you a great storyteller when you’re not there.” At the same time a Tech CEO talking about AI doesn’t sound like he’s sharpening his leroffs ax. “We’re confident that AI will help us and help our creative partners tell better stories, faster, and in new ways,” Sarandos added, all of us. “
