Today, Google released the 2025 holiday gift guide, an annual gift guide based on Google’s biggest trends. The list includes new Tech releases like Nintendo Switch 2, Ninja Creamy Swirl, and Google Pixel Watch 4 as well as clothing, home, beauty. Obviously, the messenger is there.
Google selects items for its holiday 100 list by analyzing US GOOGLE TRENDS data from May to September. The tech giant’s CEO says more than a billion searches for consumer products are conducted every day on Google, giving it a huge pool of data to pull from.
Bright light speed
The Nintendo Switch 2 and Google Pixel Watch 4 were the two most researched products of the year.
Credit: Google
This year’s top searches and breakout trends include items we’ve reviewed, written about, and featured in our gift guides here at Mashable. Below, we’ve highlighted 100 vacations, ranging from $28 to $1,300, that we’d love to give you. If you need Advists Assento before the holidays (and Black Friday), just keep scrolling.
To see the complete Google Holiday 100 list for 2025, click the shopping tab on Google Search or visit i.co/holiday100.
1. Nintendo Switch 2
$449
at Walmart
$920.86
Save $471.86
The successor to Nintendo’s bestselling Hybrid Console arrived in May (and quickly sold out everywhere), fueling searches for “switch 2”. It’s easy to find in stock these days, but that could change as the holiday shopping season kicks into high gear. Consider yourself warned.
2. Ninja Creamy Swirl
$331.10
on Amazon
$349.99
Save $18.89
Searches for “Ninja Swirl” hit all the highs this year, and the hype is real: our reviewer found out that the latest ice cream Ninja Ice Cream Maker Tiktok says it is. The added shipping feature makes it a better value than Creamfi.
3. Smart ring
Look for interest in these small, fashion-forward pursuits to hit a new high in 2025. Our favorite model for many people is our Ring 4, which is smarter, comfier, and more accurate than the competition. It comes in ten Senfes, including four new ceramic designs in beautiful pastels.
4. Google Pixel Watch 4
Everyone was circling Big G’s New Eableble (even before it made its jut in early October). Our reviewer called it a “true runner’s watch,” praising its bright display, custom workout features, and design. If your current smartwatch is older than a generation, it’s a worthy upgrade.
5. Red light mask
2025 was the year everyone went into red light therapy. The Sight Light Light Mask we’ve tested ourselves is a shark mask, featuring blue lights and frames for added benefits for acne- and sedation restrictions. It comes with built-in chill pads that inflate the under-eye area – something you won’t find in any other LED mask.
6. A style wand
$249.99
at Walmart
$349.99
Save $100
Interest in the “Styling Wand” has peaked during the holidays every year since 2011. I hope everyone stopped piling on Dyson Airwraps now: Dylon Flexstyle, a very useful device at almost half the price. It comes in limited color with very limited pigments, too.
7. Photo printer
$99
on Amazon
$109.99
Save $10.99
Google saw a 65 percent spike in searches for “Photo Printer” last year. One of our editors reviewed the ultra-portable Canon Ivy 2, which has an easy-to-use app and offers better photo quality than any other model he’s tried. In addition, it is usually sold for only $100.
8. Home project
$962.59
on Amazon
$996.99
Save $34.40
Movie Theater Attiance is on the decline; Is it any wonder that “home projectors” received 60 percent more searches this year? The lightweight LG Cinebeam Q can throw a picture up to 120 centimeters wide, and it made our reviewer think about sending his TV to get better. It’s not exactly cheap, but it’s less expensive than other 4k options.
9. Lego Willy Wonka set
Wonkamania endures. “Lego Willy Wonka” was the breakout search term following the September release of the new building inspired by the 1971 movie (complete with chocolate waterfall). Contains 2,025 pieces, including a gene wilder mini-figure. It’s an ego.com exclusive, FYI.
10. Labubu
Furry, pointy-toothed, and inevitable in FPPs, labike dolls are one of the biggest viral things of 2025. Add one to your favorite Gen ZER stockotion for big brownie points.
