As Amazon finds its latest evolution when Amazon Web Services (AWS) Amazon pages ease that ERROP pages just fall across its site and many others who rely on cloud services, some unexpected stars have appeared in the rubble. Those Amazon 404 pages were greeted not with a standard error message, but with a rotating gallery of company-owned dogs like martini and milly. The “Amazon dogs” features add a dose of charm and levity to what could otherwise be a frustrating experience.
The quirky idea came from a group of Amazon users and has been around for the past two decades. The photos show real pets that are Amazon employees, although they only show a small fraction of the more than 15,000 dogs that have signed up to accompany their owners at Amazon offices. The dog-friendly culture is well-known: Desks Welcome Power Keep Going, Some offices have bathing stations, and some even include dog parks on-site. With the registration of such powerful pets, the UX team already has the perfect ingredients for Clect, Hell-Here Heart Page – although they conceived the idea, and how it is captured, remains a mystery.
But Amazon isn’t alone in turning website glitches into fun times. Across industries, companies are embracing Creative Empror’s error-prone design as a way to alleviate user frustration, emphasize the user’s personality and produce the best in times when technology fails.
Slack’s “Glitch” is going
In Slack, landing on a 404 error page feels a lot like stumbling into a peaceful video game. The screen transports users to a serene, Animal crossing– A port in the countryside where chickens and pigs roam freely and butterflies fly under the clear blue sky. The scene is gently interactive: Moving your cursor left or right changes your view of the world. But the real beauty lies in its river.
Before inventing slack, butterfield stewart made a misleading online game called internet – And lighting. When the slack designers designed their error page, they decided to pay homage to Butterfield’s original work. The text at the top – “There was a light …” – and the visual style both revolve around that original game, creating the company’s clever holes hidden in plain sight.
Disney animated comfort
The Walt Disney Company is taking a practical approach to reducing user frustration by letting its beloved characters deliver bad news.
In D23, the official Fan Club of the Fan Club, guests who hit the dead link are welcome Wreck-It RalphVan Schweetz flashed his big smile. Over on Pixar Animation Studios’ website, the 404 page shows a worried, jittery new character from Inside 2their distressed expression mirrors what users may feel seeing – while his general beauty helps to illuminate the situation.
Each version captures Disney’s Disney storytelling, or something like Munde as a broken web link.
EmailChimp’s favorite search engine
MailChimp’s Platforming Platform takes a minimalist yet memorable approach. Its 404 page shows a horse-like creature with its head in a hole, idly searching for something that can’t be found.
A simple open gif, which changes colors precisely, shows the company’s quirky brand voice while “building rapport with customers who run into problems when trying to use your website,” as the email explained in the blog post. It’s both fun and intuitive – users expect Brand’s offbeat personality.
NPR welcomes the lost
At National Public Radio (NPR), page 404 offers comfort in the form of curiosity. Instead of a sterile page “not found” message, visitors see this note that your page is lost, but at least it’s in good trouble;
Underneath that message resides a collage of links related to the disappearance of Amelia’s most famous, from Amelia earhart and jimmy hofsa to the eternal mystery of lost luggage at the airport. It’s smart, on brand and totally NPR.
Kualo’s Space Invader show
Not Outdone, a small UK-based hosting company Kualow has turned its error page on a functional arcade game. When users get there, they can play “mini invaders”-Style Shooter, blasting like aliens while waiting for their target page to load.
If you earn more than 1,000 points, Kealow will reward you with a discount on its hosting services. This is a playful way to showcase the Tech-Savvy culture of TECH-Savvy and turn a moment of distraction into one of engagement.
