Australia’s food industry is rapidly moving from direct-to-can digital printing, with new systems that promise faster, lower costs and reduced plastic in the supply chain.
The technology – often called digital can print or aluminum can print – is emerging as a viable option for products that require on-demand installation, run runs and continuous installation results.
High quality direct-to-ship printing
Orora has begun producing commercial volumes on the “Helio” direct-to-direct printing line assembled in Dandenong and can plant in Victoria.
Built on Velox IDS-NC 500 Technology, the installation is reportedly the first of its kind in the Southern Hemisphere and the first worldwide to be fully embedded within a production line.
The program can print up to aluminum cans per minute and supports full, PhotoRelistic decoration.
The platform enables 360-degree graphics and offers multiple varnish options, including matte, gloss and high build. It also extends the print to the chime and neck areas that often leave a contrast to the usual lines.
By eliminating plates, shrink sleeves and pressure-sensitive labels, Helio targets shorter times and lowers the economic order of putting a drink.
The approach resonates with search trends around “continuous inclusion” and “digital can print Australia,” as brands seek to eliminate duplication.
Can-run lust cans aim for quick campaigns
At the rugged end of the market, Belbourne-based Onpack uses the Hinterkopf d240 Press to deliver run-run, custom aluminum can prints.
The company partners with RIPLL, a hydration brand launched in 2023 that offers sparkling water in small slim cans for company events, retail operations and limited editions.
Onpack’s Digital Flow-built Hybrid Cloudflow and Cerm Missents Supports Report Control across multiple storage units and real-time scheduling.
According to businesses, ONPack can turn empty cans into finished products within 24-48 hours, with no purchase costs. Since launching the collaboration has produced more than 300,000 cans, sometimes running up to 70 Skus in one cycle.
This model emphasizes how direct digital printing can support “On-Damage Packal” strategies, allowing marketers to launch hyper-targeted or annual campaigns without committing to a large inventory.
Digital hard cans aim to cut plastic waste
New South Wales Firm East Coast Coast + Print has focused on the fall, a significant barrier to widespread adoption of digital can print.
After three years of development, the company introduced “bulletproof”, digitally printed aluminum that can be programmed to withstand the effects of drag, travel stresses and bucket conditions while maintaining shelf life.
The cans are reusable and support premium finishes such as matte, spot-gloss and tactile composite patch.
East Coast canning + Printing Measuring its direct solutions to – which can prevent more than 50 million units of plastic hanging items from entering the market – digital can be refilled.
The first cases involved craft beer and ready-to-drink products; Yulli’s Brews employs a ranch water release format, and the interest is created from coffee and low alcohol wine products that require removable packaging.
What Shift means for Brands Brands
Combined work from Orora, Onpack and East Coast Canning + Printing suggests direct digital printing is moving forward on trial to Australian beverage equipment.
High-speed lines bring mass production capabilities, while short-run systems offer fast, customized campaigns. Durability improvements are expanding where digitally printed cans can be used, including packaged beverages and Harsher’s distribution centers.
For retailers, the results are practical: reduced lead times, lower orders and fewer plastic items to handle in the recycling sectors.
For workgroups, integrated digital queues and automated workflows promise more flexibility in Skus at no cost.
As search demand grows for terms such as “DigiItal can print,” “Aluminum can print,” “Beverage packaging” and “continuous packaging,” Australia Marketing, “test formats and round pack formats.
“Direct printing to – can force australia’s Bouseage Packal” was originally created and published by the gateway, a global brand.
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