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American Eagle Boogle raises sales forecast after Sydney Sweeney campaign

American Eagle Stock jumped on Wednesday after the retailer raised its sales forecast as the apparel company continues to see a surge in traffic following its virus Sydney Sweeney Jeans campaign.

The company’s stock is up 136% over the past six months, with a 50% gain over the past month and a 19% rise over the past five days. That run was fueled by the release of American Eagle’s “Greats” ads with Justion’s July ad and a high-profile campaign with NFL Star Travis Kelce’s Tru kolors dress brand.

American Eagle We now expect holiday quarter sales to grow between 8% and 9%, above analysts’ estimates of 2.2%, according to data compiled by LSEG.

“I am very happy with the great change of our business that shows the decisive steps taken in the sales in the operation -” said the positive influence, which leads the positive influence of the parents.

American Eagle CEO stands by viral Sydney Sweeney Ads after controversy, you will not serve ‘fear’

American Eagle’s ad campaign with Sydney Sweeney helped grow the brand. (Sawaysu tsuji / Getty Images)

American Eagle’s revenue was up 6% in the third quarter, with total sales up 4%.

Company he raised his opinion In the fourth quarter to show comparable sales growth in the range of 8% to 9%, up from the low digits.

Operating income guidance was also increased to a range of $155 million to $160 million, from $125 million to $130 million to $130 million under the previous scenario.

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It’s teasing Security – Last Answer change %
AEO American Eagle Outfitters Inc. 24.19 +0.20

+ 0.83%

“Strong momentum has continued into the fourth quarter, including a strong start to the holiday season,” Schottenstein said.

“We delivered a Record-Break Linksgiving Thanksgiving week, led by accelerated demand from brands and channels and increased by outstanding growth on Aerie and offline,” he added. “We are focused on finishing the season strong and building on our success into 2026 and beyond.”

This page Sweeney’s ad An asterisk for “euphoria” means that, “genes are passed from parents to work, often determining traits such as hair color, personality and eye color. My jeans are blue.”

Gap, Lucky Brand Launch Running Denim Jean Campaigns Behind Viral Ads American Eagle Sydney Sydney Ads

A woman walks through an American Eagle ad featuring Sydney Sweeney

The Sweeney Ad sparked a viral debate, or the American Eagle stood by the AD and enjoyed the sales that rose to it. (Michael M. Santiago/Getty Images)

Critics of the ad said it promoted eugenics, implying that it promoted racial and ethnic themes.

Schottenntein stood behind the ad and was told The Wall Street Journal“You can’t run out of fear. We stand behind what we did.”

He also told the magazine that “we didn’t do it” when he heard his team was upset about the ad.

A CEO noted the ad’s impact in comments he made to the company Earnings Call in early September.

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“The Iconic Fall Denim campaign with Sydney Sweeney acknowledges that we are an American jeans brand,” said Schottenstein. “We’ve seen new record gains and cuts in brand awareness and recognition for younger and younger audiences.”

FOX News Digital’s Hanna Panneck and Reuters contributed to this report.

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