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For decades, Americans have been given the same advice about money: Find a good financial advisor. Trust the person, not just the process.
That model worked when markets were easy, tax laws changed little, statements came quarterly and financial decision-making wasn’t that difficult. But today, investors navigate inflation, volatile markets, rising debt and rapid policy change – all while relying on advice that is often reactive, emotional and out of date.
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And now comes the uncomfortable truth that Wall Street doesn’t like to talk about.
Artificial intelligence may soon be a better financial advisor than most people.
And this is coming from someone who has been giving financial advice to thousands of families for the past 34 years and sees the handwriting on the wall for financial advisors for the next decade.
Not with a vision. By working.
The biggest threat to your wealth is not the market. Human behavior.
Every market crash teaches the same lesson. People are panicking. They sell down. They chase hot investments after the run-up is over. They invest in a friend’s new restaurant that doesn’t stand a chance. They buy cryptocurrencies no one has heard of. Since time immemorial people have been looking for a get-rich-quick scheme that will help them retire tomorrow.
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This behavior alone destroys more wealth than taxes, fees or recessions combined.
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Human advisors are also not immune. They study the same topics. They feel the same pressure when customers demand action. They are trying to keep up with the Joneses. Even well-intentioned advisors can let emotions get in the way of decisions.
The AI doesn’t want to.
It doesn’t scare. It is not greed. It doesn’t matter what social media, cable news or what your neighbor does with his money. It follows data, probability and rules at all times.
Over time, discipline trumps emotion. Just ask Warren Buffett. Machines are designed to behave well.
AI never sleeps – and your financial health needs daily attention
Most Americans meet with their financial advisor once or twice a year. That’s like checking your smoke alarm every year and hoping that nothing catches fire.
AI-driven financial coaching works differently.
It can monitor…
Spending patterns
Cash flow
Credit status
Allocation of investments
Exposure to risk
Tax efficiency
…in real time.
If something changes, the AI can react immediately – not in the next scheduled update. And most advisors don’t look closely at your debt, credit cards, household budget or the small decisions that make up your financial life. That alone puts traditional advice at a disadvantage.
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Better advice, lower costs, fewer arguments
High-quality financial advice has long been reserved for the wealthy. Everyone else tends to get standard portfolios like a 60/40 split and product driven recommendations loaded with commissions.
The AI runs that model in its head.
It can deliver ongoing guidance, strategic insight and behavioral training at a fraction of the cost – without commissions, quotas or sales pressure. Would you pay $19.99 a month for a 24/7 subscription to a financial coach? You’re already paying $19.99 for Netflix, and it’s not getting you any closer to retirement.
That’s why everyday investors should start experimenting now. Tools like TheBuckGuru.com is an AI-powered financial coach, allowing people to pressure test decisions, improve financial habits and get real-time feedback without judgment or sales pitches. It can even develop actionable game plans that integrate directly into your calendar.
The industry will not accept the truth
Here’s the part that makes some financial advisors uncomfortable.
A regular financial advisor can be substituted. The good ones may not be, because they do more than the counselors. They are financial therapists, marriage counselors, great counselors and career counselors – and they still bring a kind of creativity to their work that AI can’t replicate today.
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Average advisors are not bad people, but much of what they do can be changed because their advice, portfolio and service is very basic.
The advisors who will succeed in the future will not be fighting AI. They will use it.
They will let technology handle the monitoring, calculation and execution while human advisors focus on what machines currently can’t do well: managing emotions. That includes major life changes, complex career planning, family dynamics and preventing clients from making catastrophic emotional mistakes like taking their money out at the wrong time.
This is not the only human advice. The end of average advice
AI won’t replace financial advisors — we’ve heard this story before with the robo-advisor.
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But it will reveal those who add little value beyond the 60/40 portfolio and papers.
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It will raise the standard of advice, reduce consumer costs and force an industry built on tradition to modernize over the next decade.
For investors, that’s good news.
Because when it comes to your money, the smartest advisor in the room may be the one with no pulse — and in an age of emotion-driven mistakes, that may be just what your financial future needs.
Ted Jenkin is the president of the Exit Counselors Left Stage and partners in Get Out of Wealth.
