Ryan Serhant says American Real Estate is Transforming into a Nobody’s Market
Sergeant. Founder and CEO Ryan Serhant talks to Fox News digital news about the American estate and previews his new Manhattan season ‘on Netflix’ on Netflix ‘on Netflix.
Ryan Serhant says the housing market isn’t broken – it’s evolving.
A celebrity marketer told FOX News Digital that America has ushered in an “Akekho market,” a reality where buyers and sellers stick together and the old rules no longer apply.
And in this confusion, he says, a seismic shift is taking place: The rich Acarias are not making a single place to live again, but rather “choosing urban portfolios” – a trend calling for a major change in the US real estate market in 50 years.
“It’s not a buyer’s market, it’s not a seller’s market, it’s really a human market,” Serhant said, “because prices are high and they’re not going down very much.”
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Sergeant. BrokerAge founder and “Worhattan” Star Ryan Serhant talks to fox news digital news about the state of the market and previews season 2 on Netflix. (Pet Pictures)
“I’m not afraid of luxury at all. I’m more afraid of the cost-effectiveness of peace – not just in homes, but in everyday life,” he continued. “Income growth is not keeping pace with the cost structure of today’s America. I think consumers are too dependent on debt to meet lifestyle goals … and I think that if you take a higher position, it doesn’t matter if you’re interested in real estate.”
Serhant – Its seller is read to celebrate season 2 The release of the original series of Netflix “Manhattan owner” – believes that the US has entered an exchange period where buyers and sellers feel stuck.
Despite the Cross-Country sticks, the success of Serhant Real Estate can be better demonstrated in New York City, where he said his company exceeds $ 1 billion in closed sales and residuals within the first 35 days of 2025.
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But while this may not be one’s market, there has been an increasing redefinition of where and how people live.
“We’re having bigger health conversations with people about their places of residence and needs than we’ve ever done before,” he said. “People don’t just make one city a domicile anymore, exactly? They choose portfolios of cities, in much the same way you would choose a portfolio of stocks.”
“I think it’s the biggest shift in the American luxury housing market that we’ve seen in 50 years … they’re not just buying a home now, they’re having three customers.”
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“I think I’m fighting against resistance, and building a company of people, not just material. I think it’s building an architectural company with the next ERA where the content is, and I think America is our runway.”
“We’re seeing a lot of traffic in a state where we’ve never targeted deals or done a lot of business, which is New Hampshire,” Serhant said. “It’s a few hours north of New York City to have one of the best tax structures, relative to Florida and Wyoming, that you can enter Eastge Fund Managers while living six months and a day in New Hampshire.”
“D.C., for example, has a global intensity and influence … Rhode Island is more of a migration to the northeast. It’s a smaller market, but that’s how I can describe it,” he said. “Las Vegas is exploding, tax-driven growth … together, they also show how different today’s American consumer is.”
As people add more cities to their lives, they return to major metros like New York City, where Serhant says the Wealth Exodus is “absolutely.
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“New York City’s streets are busier than ever,” he said. “And it’s not just because people who go to Florida come back. Yes, there’s a reverse migration … but we have people facing New York City for the first time.”
“I’ve never seen so much joy in owning in New York in my life. If you look at what you would call the luxury market, so $4 million, let’s say, that city has had a very strong market in the last month,” said Serhant.
His sharp optimism about the New York City Skyline will be on full display on Friday, Dec. 5, 2025, when season 2 of “Winhattan” dropped on Netflix.
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“Season 2 is an emotional rollercoaster of a show. It’s a big cast, big personalities, big names. And I think really, and the culture of New York is always the most competitive place in the world.”
“I think I’m fighting against the resistance, building a company of people, not just material. I think we’re building a real estate company with the next building where the content is,” said Serhant. “Our company is the engine, and I think America is our runway.”
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