Record $6.4B Thanksgiving Day Online Discount Drive

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Consumers spent a record $6.4 billion online during Thanksgiving, driven in part by a surge in discounts.
Spending increased 5.3% compared to a year ago, as consumers took advantage of cyber week deals that were stronger than expected, according to Adobe Analytics. Adobe didn’t work out the levels of discounts found on Thursday until later in cyber week.
Discounts on electronics are up to 28% off the listed price. Trailing far behind were product discounts, which rose 25%, according to Adobe. Computers were at 23% while toys were 27% off and machines were 19%.
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There were televincilog deals (21% off), sporting goods (20% off), appliances (19% off) and furniture (18% OFF), reportedly furniture.
Computers were at 23% while toys were 27% off and machines were 19%. (David Paul Morris/Bloomberg via Getty Images)
Buy now, pay later strategies and drive an uptick in spending. Buy Now, pay the latest strategies, which allow consumers to buy something quickly and pay for it later with free installation, which accounted for $ 447.7 million online, up 4.1% compared to the previous year.
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“The magnitude of discounts was a big issue in yesterday’s rally, as retailers rely on delivering great deals to drive online shoppers,” said Adobe Digital Insight analyst Holy. Pandya has also proven to “go shopping for leftovers and use generative ai that helps shoppers find the best deals” to drive the highest level of revenue in the show.
The Thanksgiving spending spree covered by Adobe highlights how much consumers are relying on deep discounts and payment options as alternative ways to do holiday shopping.

Consumers will spend a record $6.4 billion online during Thanksgiving in 2025. (Henry Nicholls/AFP via Getty Images)
The November report is The Federal Reserve The Bank of New York indicated that US domestic debt increased to the highest level on record in the third quarter of 2025.
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We consumer sentiment It also declined to its lowest level in more than three years and near the all-time high as domestic concerns on the Economic Mountain.

Spending increased by 5.3% compared to the previous year, according to data from Adobe Analytics. (Pet Pictures)
And, in September, inflation reached 3% for the first time since January, more than The Federal Reserve’s 2% is the target rate.
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Anyway, the wife’s financial secretary Scott Besslent The promised relief for American wallets in 2026, telling FOX news earlier this month could be a “blockbuster” year.



