In the episode of the week of Ab Majlis, Tala Michel Issa, the journalist of the biggest business in Arabia sits down with Kim Murphy, Logistic Mound Marketing after the next event, just to look, to look at the unusual, inappropriate in the most important way in the world.
Dubai as a web3 of the Web category
The 2025 Edition, scheduled for 3-4 December, is expected to surpass last year’s output. “We’re expecting 5,000 attendees this year … we had 5,000 people join us last year,” Murphy said, emphasizing Binunce’s commitment to growth. “We always try to challenge ourselves: How are we going and better than what we did before?”
Dubai’s appeal is the foundation of that desire. Dubai is such a hub for innovation … and such a huge hub for the Web3 industry,” he explained. By 2023, 60% of attendees will fly from more than 126 countries, helping the emirate’s position as a crypto hub.
Strategic timing increases the effect. Placed between the week of Abu Dhabi The week of Abu Dhabi and the F1 Grand Prix, the blockchain week takes a moment when the decision makers are already in the region. “We don’t see other events as competition … this buzz and interest is amazing,” Murphy said.
Global production
Behind the scenes, Minance’s blockchain week is a year-round operation. “We’ve already started planning for 2026 … It’s a 365-day commitment,” Murphy revealed.
The production is great, promoting high-end studios, Creative labs, social groups, video crews and world operations. “We think about every little detail of Teedy of the Medious and Sperty Loven,” he said, noting that 16 – 20 people work only on the content of the stadium screen.
Despite Amazon Prime being written about last year, Murphy says it only gave the team a boost: “I don’t think it adds pressure. I think it adds fun…
This year, the event expands into three stages, including a new platform and a new CZ Labs Day. The speaker line-up includes names like Michael Saylor, Peter Schiff, Tom Lee, and CZ, who have brought together unique ideas to create what they define as “
A mature industry and the emergence of crypto conferences
Murphy has seen a noticeable shift in the tone and expectations of global crypto circles. “Three and a half years ago, it was more like running into it and breaking things … and now, with the acquisition of control and expansion.
Today’s conferences attract policymakers, institutional investors, developers, creators, retail users and crypto-curios, all in one room. “You have to be careful with the content because the audience is very broad,” said Murphy, emphasizing the need for commitment and transparency in programming.
However, the goal remains the same: communication. Even as a digital-and-native company, Minance sees physical events as important in building trust. “At the end of the day, our users are people … People need an opportunity to connect,” Murphy explained. “Building trust in this industry is tangible … Answering tough questions … being there in good times and bad times.”
Community at the center
For Murphy, that’s the strength of binance’s success. He says: “Our users and our community are at the center of every human decision we make. Minance flies in 90 angels and more than 300 kilometers of the world, reinforcing a culture built on accessibility and representation. “When you lead with the community – the first narrative … Making sure that everyone feels they have a place is not difficult to do.”
Murphy Hints at a more immersive 2025 plan but insists public feedback remains a guiding force. “We’re reading every single comment … We’re listening, and we’re taking the feedback on board and we’re making sure we’re doing that in our planning for next year.”
And when asked about his dream future location for Blockchain Week?
Murphy laughs. “The moon. Come on – if anyone’s going to do a party on the moon, it should be minance.”
