Citi Developers presented the ground-breaking concept in UAE Real Estate and the Naturality Vandual Vandustrapescape for hospitality and the launch of AMRA, the world’s first luxury meeting place. Located within the Carbon protected area of Omm Al Quwain, AMRA represents a new chapter in living a more focused life, where long-term, sustainability, community and investment can be synchronized along the coast of the Emirate Stene.
The cool three-story realer, which includes 820 residential units, marks a milestone for Citi developers. Building on the commercial success of selling five residential towers, the company is now subtly expanding into the integrated space and hospitality sector, expanding its Neo-unthecry domain into a fully-fledged and gated community.
“Amra represents the evolution of creating homes that create complete lifestyles,” said Zoraiz Malik, CEO of Citi Developers. “We are increasingly entering the leisure and hospitality sector and will develop amra resorts as a global brand.”
A new framework
At the core of AMRA is a holistic approach organized around the seven pillars of wellness, reflecting the global movement towards purposeful, life-directed living.
- Mental and emotional well-being
Beachfront residences, villas and calming lagoon Vistas Support focus, clarity and inner balance.
- Health in the body
Residents have access to exercise and long areas equipped with yoga and pilates pavlions, hydrotherapy pools, cryotherapy rooms and efficient fitness areas.
- Spiritual Life
The architecture connected to nature and the designated open spaces offer guilt, mindfulness and the end of heaven.
- Good social life
Rooftop Beach Clubs, Louses Gardens and functional dining areas focusing on rich cuisine create meaningful opportunities for social interaction.
- Mental health
The 15,894 sq ft business space offers co-working spaces, creative workspaces and meeting rooms, product support and remote working – drawing remote professionals and families alike.
- Environmental well-being
Solar farming, sea water regeneration, biophilic reconstruction and the protection of the green carbon environment are included in the sustainability document of the resort.
- Financial and financial work
AMRRA redefines wellness by extending it to financial and investment wellness, creating a holistic approach never before seen in the region. Citi Developers equip consumers with smart, financial-focused tools to simplify ownership and maximize returns. Citi’s developer app allows investors to track progress, manage documents, and access key insights in real time, while AMRA BNB ensures technology, hospitality management of rental operations. Combined with a flexible payment plan 70/30 and an additional period of three years Post-Handover, AMRA emerges as one of the investment opportunities of the Gulf, by seamlessly combining health, technology and financial guarantee.
“Global wellness tourism is expected to reach $1.4 trillion by 2027, and Amra is the investor’s position at the heart of this movement,” said Shinman Taliq, senior manager at Citi. “It’s not just a place to live or visit – it’s an asset that values you both financially and emotionally.”
It focuses on nature and longevity
Mm al Carbon blue The resort’s aesthetic reflects this natural tranquility through soft color palettes, organic materials, open terraces and uninterrupted ocean views.
The 470,000 sq ft masterplan features rooftop beaches, wellness gardens, spas and restaurants featuring dining concepts focused on clean, sustainable gastronomy. Together, these elements support a lifestyle based on harmony, health and longevity.
Amra’s philosophy resonates with its first global campaign featuring British actors EdWwick and Amy Jackson, whose ancient adigns are modern, aligning contemporary narratives with the resort’s values of wellness, family and lifestyle. This campaign, filtered through AMRA movement areas, SPA centers and beach views, captures the reflection of cinema life, enriched with intelligence, peace, connection.
Strategic Investments
More than a resort, Amra stands as a testament to the UAE’s growing prominence within the Global Wellness Welly economy and the desire of Citi engineers to redefine the way families in the region live, rest and thrive.
Scheduled for completion in Q4 2028, Amra offers a sanctuary for holistic living and a high investment proposition in one of the fastest growing lifestyle sectors in the world.
AMRA was introduced not as a destination, but as a new blueprint for equitable living – where health, community, harmony and prosperity are shared on the Arabian coast.
