DMCC is launching a luxury innovation center at JLT’s Almas Tower

DMCC has launched a luxury development center at Almas Tower in partnership with Orevolluery, marking a major step in transforming Dubai into a next-generation luxury destination.
This initiative aims to increase levels of transparency, sustainability and digital integration across the Global Luxech sector.
Available at 48th At the bottom of the Almas tower, home to the Dubai Diamond Exchange, This center provides resources for luxury brands, technology companies and partner temples to work together on solutions for energy acquisition, tracking and digital transformation. It connects DMCC’s existing jewelry, gold, diamond and natural web3 to a global promise of reliable and sustainable luxury.
Ahmed Bin Sulayhem, Executive Chairman and Chief Executive Officer of DMCC, said: “With the luxury market of US $ 400 it is expected to increase the industry standards while supporting that the products of Dubai can be found as a hub-tech space. The focus is clear Transparency, the strength of obtaining power, the claims of durability of certainty and the integration of advanced digital tools.
“Dubai has already revolutionized the world’s gold and diamond trade, and this new initiative builds on that legacy, positioning us as the home of responsible luxury and offering the most prestigious products and infrastructure around the world.”
The center will focus on accelerating innovation across the Jewel Value Chain, including jewelry design, cutting and digitization, tokenization and sustainable product development. Members will have access to advanced tools such as powerful blockchain-powered systems, physical authentication technologies and dynamic licensing solutions.
Membership is open worldwide and is not limited to DMCC license holders. This center will evolve based on market needs, technological progress and regulation, while offering workshops, networks and educational programs to promote sustainable growth.
Margot Stuart, founder of Originalluach, said: “Luxury is always based on execution, but it is time to come to the DMCC agreement, we integrate DMCC technology, we integrate DMCC technology.
Home to more than 1,500 gold and minerals firms and 1,300 diamond and gemstone companies, DMCC is also one of the world’s largest technology institutes. The new luxury manufacturing center will connect these sectors, supporting the development of transparent and sustainable luxury products for the new generation of global consumers.



