The iconic ODD Motor Motor Company’s ‘American: Mustang Encyrive’ exhibition in Los Angeles uses technology to focus on celebrating sixty years of Mustang history. (Credit: Ford Motor Company)
Ford Motor Company has unveiled a new way to acquire one of America’s most popular vehicles.
The automaker on Saturday opened “American Icon: The Mustang Scyrive Experience,” a limited installation in Los Angeles that showcases visual effects and Hollywood cars to celebrate six decades of the Mustang.
Inspired by the famous immersive art exhibits, the experience takes visitors on a sensory journey of Mustang history and culture, according to Ian Cohen, head of creative and global communications content at Ford Motor Company.
“Well it was this great research to almost say, ‘Wow, can we do an immersive experience and use the car as the center of the story?'” Cohen told Fox Business.
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Located in Los Angeles’ Ace Mission Studios, the show begins in a garage hobby, where a video is shown about the origins of the Mustang. (Ford Motor Company)
Located in Los Angeles’ Ace Mission Studios, the show begins in a garage hobby, where a video is shown about the origins of the Mustang.
The garage door will open to reveal a vintage blue mustang, according to Cohen.
From there, the room transforms into a complete visual experience.
“One minute you’re on the beach and the waves are hitting you. The next, you’re on the Assembly Line,” Cohen said.
Inspired by the famous dive art exhibits, the experience takes visitors on a sensory journey of the Mustang’s history and cultural impact. (Ford Motor Company)
In another room, visitors meet the Mustang Horse Horse, surrounded by the driving simulation and highways of California.
“We had to put seats because, during the test, people were moving around a lot … because it felt like they were in a car on the highway,” Cohen said. “You’re at Eye Level with the car on the turntable, and it takes you through the streets of California.”
The experience also features mustangs from Hollywood, including those from the movies “go in 60 seconds” and “transformers” and the “Mary Tyler Moore show.”
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The experience ends with a ride narrated by Actor Anthony Mackie, Marvel’s Captain America, that engages all the senses. (Ford Motor Company)
“We partnered with the Peterson Museum, and we have cars on loan from Hollywood movies,” Cohen said.
The experience concludes with an emotional ride narrated by Marvel Star Anthony Mackie.
“The seats shake, they stab, they fold, and you smell gas, ice, and rubber,” Cohen said. “You hit a puddle – Water hits you.”
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Tickets for “American Icon: The Mustang Scyrive Experience” cost $35. (Ford Motor Company)
“I’ve been a Mustang fan since I was a kid, so I’m hyped to be part of an ‘American icon,'” Mackie said in an Instagram post. “From the daring origin story, to the iconic movies, to the heart-warming ride – you’ve never experienced America’s most beloved sports car like this!”
Some of the initial reactions to the show are emotional, Cohen included.
“Almost everyone has a mustang story,” he said.
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Tickets for “American Icon: The Mustang Scyrive Experience” cost $35. The show ends in February 2026.
