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One year ago, Donald Trump won a landslide election victory, sweeping all seven states, the popular vote, and moving all fifty states to resurgence.
How did you do it?
By encouraging men, especially young men, and sports fans who were tired of the madness of men winning a women’s sports competition. I wrote about the victory in my new book, “Balls,” which was released on Tuesday.
This book looks at the victory of the soil turmide, but it asks an important question when looking forward with hope: now that Trump, unfortunately, ensures that the Trump Maga Coalition goes beyond, and more, than his presidency?
The results are:
In 2024, the two most conservative voting groups in America were male citizens and young men under the age of thirty.
This has never happened before in any of our lives.
It was a cultural transformation overnight.
Outkick founder Clay Travis and the cover of his new book, “Balls: Pigs, Young Men, and Young Men in America.” (FNC)
Trump also won records of support among white, black, Asian and Hispanic men, but that same momentum did not extend the image of 2026 and 2028 and could not be motivated to appear in 2024.
Think about the numbers: in 2024, Trump received 1.968 million votes in New Jersey and 2.075 million votes in Virginia. While he lost both states by a narrow margin to Kamala Harris – by 5% – he received more votes than Virginia Tential Ofleveli, and the winner of 1.96 votes SpanTer – the winner of the new votes received 1,792 million votes.
The Virginia Democratic gubernatorial election, former rep. Abigail Spanberger celebrates as she takes the stage during her election night meeting at the Richmond Convention Center on November 4, 2025. (Win McNamee/Getty Images)
So how did it happen that both Democratic gubernatorial candidates won the election comfortably even though they received fewer votes than Trump did in their states last year? Yes, in part because it was a one-year cycle and more full swing, but they won comfortably because there were about 600,000 trump voters who didn’t show up to vote in 2024.
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Who are these voters?
The young men, the sports fans, the blue collar workers, the Trump Maga base that will come out to support Trump when they vote, but they won’t show up when he’s not there when he votes.
REP. Mikie Sherrill, Democratic gubernatorial candidate for New Jersey, during an election night event in East Brunswick, New Jersey on Tuesday, November 4, 2025. (Michael Nagle/Bloomberg via Getty Images)
So will these voters come back in 2026 and 2028 when Trump goes to the polls? That depends on how well the Republicans communicate with these voters. Some y’all will think I’m crazy to tell you this, but as soon as the 2026 mid-term elections are over, expect your pivot to quickly disappear – the unique political gifts of 2027 will end with him, when the maga is finished without its Leader. Yep, from Hitler! ” In “He’s the most capable Republican president of any of our lifetimes,” almost overnight.
I’m telling you, it’s coming.
Because the Democrats will go to the bank as a political unicorn, the right candidate is so capable that he knows the power of unity as he was successful in 2024.
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So what do Republicans need to do to expand and even grow Trump’s appeal with young men? I think it’s a combination of three things, marrying policy and personality, as Trump has really put into practice.
1. In the past, the 2024 election was about the economy, the border and crime
It was as easy as EBC.
Trump won the debates in all three of these frenzies. So far, Trump 2.0 has ended the border as an issue by ending illegal immigration and crime that has led to record disease and many cities. His challenge to the economy is that Biden was so bad, he is taking time to clean up his mess. With record high stock prices and record low stock prices, Trump is bringing all of us a stock market asset and we all need to fill our tanks.
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But there’s a flurry of anger over how much it costs. Even I feel it every time I buy chick-fil – my family’s meal and it costs more than $50. For fast food, really!
Prices have risen so low under President Joe Bidlen that sticker shock is even more real in 2025. In fact, when it is purchased the prices are much lower than when it was made with gas, but that bitter taste takes time to age.
So far it has not.
2. Focus on men in women’s sports
Is it the most important issue in the country?
No.
But it laments the stupidity of Democrat policies for young people and sports fans, which has fueled Trump’s record win in 2024.
If you believe that a man should be able to win a women’s sports championship, how can I trust your opinion on anything? As I wrote in “balls,” this issue, combined with the EBC, won the election in 2024.
I think it’s still going to be a message in 2026, too, because, surprisingly, Democrats have doubled and tripled down on protecting men in women’s sports across the country.
This problem does not go away.
3. Have fun and enjoy yourself.
Two of my favorite moments of the 2024 Campaign were when Trump dressed up as a McDonald’s worker and as a garbage man and rode in a garbage truck.
Was it silly and funny?
That’s right.
But the number one gift Trump finds out is your Zero Zero is: You’re funny!
Yes, politics is very bad. But it should also be fun. Trump is a happy hero and happy heroes win.
The two most successful Republican presidents in my lifetime were Ronald Reagan and Donald Trump. Both were, in many ways, professional entertainers. They knew how to tone down the noise and be authentic in the way they did it.
Trump is not perfect, none of us are, but he is the most comfortable president in his bag that any of us have ever seen and has many political personalities.
You can spend a hundred million on an ad campaign and not get the free media attention that Trump did, handing out fries and talking to voters at a drive-thru in Pennsylvania. That style of government is intolerable. Heck, I’d argue the best version of Trump is the one you find at fast food restaurants. He genuinely loves going out and interacting with people. That is a skill that is not taught, but it can be programmed.
We used to ask this question, which candidate would you like to have a beer with? While Trump doesn’t drink – since he’s sober, can you imagine what he says when he does? – true and real. As artificial intelligence takes over a large part of the world, I believe that authenticity will be the most important political key in the area.
Young people in particular, inundated with the social media provided to them on a regular basis on their phones, have an innate sense of when to be tested and marketed to, giving them a better edge than older voters.
If you want them to show up and support you, you have to earn their trust.
This is why I truly believe the election was over when it came to male voters when Trump was shot in Butler, Pennsylvania.
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At that moment, having escaped death by half an inch, Trump, who was impressing him, stood up and shouted, “controversy, fight, fight!” three times. At that time, the election was over for male voters.
It was the most daring presidential moment of my life.
But it was also one of the most true.
Republican presidential candidate Donald Trump was seen with blood on his face surrounded by Secret Service agents as he was taken from the station on the campaign trail at the Futler Farm Show Inc. in Butler 13, 2024. (Getty Images/Rebecca Droke)
In moments of great danger, your character is revealed. In those precious milliseconds, Trump became a legend and won the election.
He was the one who once had the “balls.”
And until it is done democratically they have proven to do it.
As long as that remains the case, the Republicans will not lose men.
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That’s why the best example of an oxymoron in America today isn’t “jumbo shrimp,” it’s “masculine Democrat.”
Because after all, there are certainly big shrimp, but there are no Masculine Democrats.
Clay Travis is the author of a new book, “Football: Trump, the young men and sports fans who saved America.” Buy it here.
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