Saudi Tourism Authority, Aroya Cruises and major sports cruises to drive growth in Saudi sports tourism
The Saudi Tourism Authority (STA), Aroya Cruises, and major sporting events have announced a planned partnership designed to strengthen Saudi Arabia’s position as a leading sports and tourism destination.
The partnership, centered around the Spanish Super Cup taking place in Jeddah in January 2026, aims to combine world-class football with Saudi hospitality and cultural discovery.
The partnership supports the Vision 2030 mission to promote Saudi Arabia as a global hub for sports, culture and entertainment.
The Initiative offers an integrated experience that connects the excitement of the Spanish Super Cup with an exploration of Saudi Arabia. Visitors from Europe will start their journey in Jeddah, taking part in selected tours organized by STA European destination management companies and European tour operators.
Activities will include a guided tour of historic Jeddah, a UNESCO World Heritage site, and Jeddah Waterdont, before going to the Spanish Semifinals in Spain on January 7 and 8, atlético de Madrid, and Athletic Club.
Hazim Al
Jeddah, the cosmopolitan gateway of the nation, offers a wealth of stimulating places, from the history of Al-Balad, a UNESCO World Heritage site, to lively urban walks and gold souks. Here, every visitor will find the warmth, energy, and diversity that made this city, and all Saudis, irresistible. “
After the semifinals, the guests will embark on a trip with Aroya Cruises from January 8 to 11, sailing from Jeddah to Yanbu. The cruise will feature immersive experiences including FIFA game sessions, live commentary events, research meetings, and programs and wellness programs inspired by Saudi hospitality.
Dr. Johrolph, President of Aroya Cruises said: “This partnership symbolizes the audience of Saudi Arabian countries, we are creating a journey that combines the joy of Saudi Arabia and the warmth of Arab hospitality.”
The program will end in Jeddah on January 11, 2026, with the Spanish Super Cup Final. Guests will enjoy a VIP experience during the game, meet football legends, and participate in fan celebrations marking the end of the event.
Major sports, a Spanish company known for its football tours, will play an important role in building and strengthening relationships. The company looks to combine luxury tourism with sports entertainment through select travel packages and hospitality experiences.
Different types of travel and hospitality packages will be presented as part of a program that allows visitors to experience the journey of the Super Cup of Spain through many options including sports, culture, and Saudi Tratility.
