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Amazon is rolling out a new AI tool to help you become a more intuitive shopper

America is the home of the mindless consumer – a nation of money-hungry dupes, as George Carlin once put it, trained to spend “the money they have on things they don’t need on things they don’t need.” And it’s true that shopping – especially shopping online – can be a pretty mindless job. However, it can be a lot of work. It can take hours to find the right product and, more often than not, when you find it in your living room and log in, you are not satisfied. Well, now, a few mental skills that require you to buy things online will be cleaned automatically with the new intelligence option from Amazon.

On Thursday, Amazon launched Help Me Decide, a tool that uses artificial intelligence to analyze your shopping habits, and then there are shoppers on that something that will differentiate you, it will make that decision for you.

“Help me decide to use AI to analyze your browsing history and preferences to recommend the right product for you with one tap,” the product announcement said. “The tool helps customers choose the right product, quickly,” it adds.

The feature will present itself as a pop-up in the upper-right corner of your screen if you’ve browsed for a long time on a particular product, Amazon said. If you decide to use it, the feature will like other features of the e-commerce giant that are automated – Use algorithms to analyze your shopping activity. It is said that you choose the product that is right for you.

Lest you think that Amazon will respect you by focusing on the most expensive items, the company promises to offer you various tiers of prices, including “the upgrade option and the budget option” (Who knows if they will be reliable or not, anyway).

© Amazon

“Help me decide to save you time by using product recommendations that match your needs after you’ve looked at several similar items,” said Daniel Lloyd, Phrice President of personalization at Amazon. “Help me decide to continue building on our commitment to using AI to improve the customer experience by building tools that make shopping easier and more enjoyable.”

In a sense, this, of course, is appropriate, for those hours that may be spent scanning Amazon and trying to determine the difference between ten products that are almost identical products. At the same time, we can’t help but feel as if in some situation we are descending a ladder of stupidity that we will all descend. Ai can now write emails and read them. It can generate a message on the day of the tie, and tell you what to say when you are actually on your period. And, yes, it can also decide what you want to buy and, if you programmed the AI ​​agent well, it can also buy for you. To be clear, no one said AI is good at doing any of those things, but it can.

What’s next? An AI app to tell you when to have a bowel movement, and maybe a robot to help you do it? Oh, wait, yes, we already have both of these things.

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