Japan is listed as the most attractive source market for all domestic and export jobs in a new report.
It set the 2025 Edition of GlobalData’s Source market attractiveness indicator Due to its combination of traditional and modern attractions, strong infrastructure, safety, hygiene and income with a high traffic volume. The Index provides a comprehensive assessment of the attractiveness of 60 major source markets.
The top countries in The Field Market Market Index
Nicholas Wyatt, Global Head of Travel and Tourism at Globaldata, said: “Travel consultants often ask us about various campaign indicators so they can plan their campaign understanding.
“Japan is a market of origin that has been on the local radar for a while and its strong performance at home and abroad (both in terms of volume and spending) is Driving Fork.”
While Japan is not particularly good in the Macroeconomic situation (23the ld) or the right to holiday (15th) pillars, and it is not a laggard, which means that its strong scores do not work with weak performance in these areas.
US, China and other attractive tourism sources
The US entered the index in 2024 and remains the most attractive source market. Rounding out the top three is China, which has increased levels since the 24thth In 2024, as it has fully restarted within and within this country following the restrictions of Covid-19.
The sheer size of these two markets means they are mainstanders in existing marketing programs and the fact that outbound spending is looking to appeal to them as outbound marketing organizations look to improve tourism receipts while operating illegally.
Well-established source markets are Australia and the UK Round top five. The UK’s top ranking comes as a result of its strong performance in outbound travel and outbound spending, as well as its generous entitlement. Wyatt noted an interesting observation of the Australian positions.
“With a very small population, Australia is not a place of power to travel in terms of the volume of outgoing travel,” he said. “However, the relatively high length of travel translates into a very high outbound tourist spend. Australia is placed second behind the changed pillar of total outbound spend Source market attractiveness index. “
“Tourism source positions
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