ULTA Beauty Begins in Dubai in conjunction with Alsha Group, the International Beauty Beauty is set to open its original shop in Malls of Emirates with many pipe. For decades, international products have been viewed in the Middle East as a market to the shipping of Lucrative Excender selling western beauty ideas for complex customers.
However, the magnitude of the largest beauty seller aims to fully browse that text, opening the types of Middle East products to grow in Western markets.
When the $ 10bn of beauty opens its departments in the supermarkets over time, US Stores will introduce the Middle East Beauty Brands to return to the US, the Power of Goloft. “
Before the introduction of the most expected, the Links revealed in a special survey with The Arabian business The one “is a chance that you bring the products of life, but also to bring products to the Middle East, and bring them into the United States and have a truly interesting thing.”
The Reverse Beauty Brain Drain represents the switched of the Global Beaturers vendors viewing the Middle East as customers. This method comes from what is made of metal found during his journey in the region. The gap of knowledge, he saw it, was not washed in guidelines awaiting the majority of Westernress.
“This is my second trip to Middle East, and I have already been in knowledge, good technology and educational aspects that we can learn from the consumer here that will learn customers” continue to thrive in the future. “
Buyer of magnificent beauty, especially in UAE, represents one of the world’s largest beauty market. According to the euronitor International, the beauty and the personal Middle Middle East and Mena is very important for $ 46BN and measures to $ 66bn at the end of this year.
Expansion of Ulta and beauty are good for three rage zones: Kwaits Avenues (opening), followed by Migrates and Duba Mall. But the Northan emphasizes that these are not test markets – they are in political level.
“We will grow fast here at the Middle East,” he, in expanded in the other side of Saudi Arabia and a broad GCC region in partnership with Retail Giant Alska Groop.
The team brings together the 35 years of Ultauty Retail technology for deep knowledge of deep districts through the beauty of 750 products in beauty and health. It enables those metal phones to “manipulations, made of beauty and the formation of this area, to have a sense inside the store to them, by them.”
The time is aligned as the beauty industry has a significant priority for decades. Gen Z and Consumers of the Gen Give are entering Beauty in the young banks, the perfumstated of the art form and highlight between beauty and wellness continues to be strong.
“The buyer is taught more than before, so our friends’ expectations in the supermarket is more higher than you want you to get a customer ear and how you will continue to appear,” said the bell.
‘Fun to walk in our stores’
“It’s very fun to walk in our stores in the US, and I believe this will happen in the Middle East, where you can find a child,” she said.
Without digital renewal, the Northan remains a bullish by physical sales, especially in the beauty class. In the US, 80% of ULTA sales are threatening in stores, with e-commerce representing 20 percent (although its includes online order with to-shop veor).
“Personal contact in this section is actually very important,” he said. “Being detected by that, is the temptation, my hands, is the play.”
This method should be very coherently in the Middle East, where shopping is social and mental experience.
Within five years, it is vocational voter Ulta as “Brand you worldwide.” A development strategy is deliberate involving the willful amount of NK in the UK, entering a participation in Mexico and licensed East licenses. This allows ULTA to adapt to local market conditions while storing its ownership.
“How much weight is in the world, and the fact that this can be a place where we all have the flagging of how we can all help us feel better for the world itself.” Concluded.
